This year's Go Daddy holiday bash, like last year, will be held at Chase Field in downtown Phoenix ... but this year the company is flying in all of its out-of-state employees and their guests, chauffeuring them from the airport and putting them up in a brand new hotel. In all, nearly 4,000 people are expected, attending from Arizona, Iowa, Colorado and Washington, D.C.
"Someone asked me, why spend all the money on such a spectacular, expensive party ... I say, why not? We've had our best year ever as a company and this achievement is because of our employees," explained Go Daddy CEO and Founder Bob Parsons. "I learned a long time ago, if you treat your people right, the rest takes care of itself."
Go Daddy, like its CEO, has always been aggressive, even in the face of criticism. Just last week, as some long-time Super Bowl advertisers dropped out, Go Daddy announced it would advertise for a fifth consecutive year. Likewise, as many companies downgrade their charitable contributions, Go Daddy is beefing up its donations. Go Daddy expects to top its philanthropic works total from last year, with 2008 contributions exceeding $1.65M.
As for generosity with employees, Parsons has been setting high standards ever since he launched the domain name registrar and Web site hosting company eight years ago. Go Daddy has earned a rich reputation in the Human Relations arena for paying top performers' mortgages for a year and giving away other attractive incentives such as cars, cash and exotic vacations. The company also foots the bill on taxes associated with the prizes.
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